FlyNamibia is a proudly Namibian airline dedicated to connecting people through local and regional flights whether for business or leisure travel.
The Commercial Specialist is responsible for the overall commercial strategy, revenue growth, and market positioning of the airline. This includes overseeing sales, marketing, network planning, revenue management, customer experience, and partnerships to maximise profitability and ensure sustainable growth.
Suitably qualified candidates should apply on or before 17 March 2025. Namibian citizens or permanent residence holders will get preference.
Responsibilities:
1. Develop and implement the airline’s commercial strategy to drive revenue growth and market share.
2. Oversee sales, distribution channels, and corporate partnerships to maximise reach and profitability.
3. Optimise pricing, revenue management, and load factors to ensure sustainable financial performance.
4. Lead network and route planning, including market analysis and feasibility studies for new destinations.
5. Manage marketing, branding, and digital engagement initiatives to strengthen the airline’s presence.
6. Develop and execute strategic marketing campaigns to attract new customers and retain existing ones.
7. Enhance customer experience and onboard product offerings in collaboration with operations teams.
8. Lead the development and management of loyalty programmes to drive repeat business.
9. Negotiate and manage key stakeholder relationships, including regulatory bodies, airport authorities, and tourism boards.
10. Drive digital transformation in sales, including e-commerce, mobile bookings, and self-service options.
11. Oversee performance of global distribution systems (GDS) and direct booking platforms.
12. Identify and develop new business opportunities, including strategic partnerships, alliances, and interline agreements.
13. Ensure compliance with aviation regulations, industry best practices, and commercial agreements.
14. Develop and control the commercial budget, ensuring revenue targets are met while maintaining cost efficiency.
15. Monitor financial performance, profitability, and cost control in commercial operations.
16. Lead, mentor, and develop the commercial team to enhance overall performance and innovation.
17. Represent the airline at industry events, trade shows, and commercial forums.
18. Analyse competitor activity, market trends, and customer preferences to adjust commercial strategies accordingly.
19. Oversee corporate sales and key account management, ensuring strong business relationships.
20. Collaborate with IT and digital teams to enhance website functionality, payment systems, and customer interactions.
21. Any other adhoc responsibilities
22. Work closely with the operations team to align scheduling, capacity management, and service quality.
KEY ACCOUNTABILITIES |
||
Accountability |
Major Activities |
Performance Indicators |
Commercial Strategy & Revenue Growth |
- Develop and execute airline's commercial strategy |
- Revenue growth % |
Sales & Distribution |
Manage sales teams and distribution channels |
- Sales revenue vs. targets |
Network & Route Planning |
- Plan and optimize route network |
- Profitability per route |
Marketing & Brand Positioning |
- Develop and execute marketing campaigns |
- Brand recognition & awareness scores |
Customer Experience & Product Development |
- Enhance customer journey and onboard experience |
- Customer satisfaction scores |
Stakeholder & Partner Management |
- Engage with industry regulators, tourism boards, and partners |
- Number of strategic partnerships formed |
Financial & Budget Management |
Develop and control the commercial budget |
- Budget adherence % - Revenue vs. cost targets |
EXPERTISE |
||
Must have |
Great to have |
|
Knowledge |
- Airline economics & revenue management |
- Digital transformation in airline sales |
Qualifications |
- Bachelor’s degree in Business, Aviation, or related field - CIMA |
- Master’s degree (MBA or equivalent) |
Skills & Attributes |
- Strategic thinking & commercial acumen |
- Digital marketing & e-commerce expertise |
Experience |
- Digital marketing & e-commerce expertise |
- Experience with partnerships, alliances, or codeshare agreements |